Celebrations in 2015

1^st Pingo Doce Store.

Start of Pingo Doce's operations, with the opening of the Rebelva store, two years after the Company was incorporated.

Signing of the first technical assistance agreement with Belgian retailer Delhaize.

Jerónimo Martins becomes a holding and creates a strategic partnership with the Delhaize “Le Lion” Group to develop Pingo Doce.

100^th Pingo Doce Store

opens in Parede (Cascais). Acquisition of 15 Pão de Açúcar stores.

Partnership with Ahold.

Ahold replaces Delhaize as Pingo Doce's strategic partner, by acquiring a 49% stake in the Company.

Pingo Doce gains Food Distribution leadership in the supermarket segment.

Acquisition of the Modelo supermarkets. Acquisition of the Inovação Group (Inô, Feira Nova and Cash & Carries).

New store concept, where Perishables gain a prominent position. Opening of the Azambuja Distribution Centre.

Acquisition of the Eurocash Cash & Carry chain. Start of the Biedronka project.

New Visual Identity.

Purchase of Biedronka, through the acquisition of 243 stores from the discount chain.

Pingo Doce Online is created, the first virtual supermarket in Portugal.

Launch of the first Private Brand product, V.I.P. beer.

Opening of the Lubin Distribution Centre.

Opening of the Wyszków Distribution Centre. Acquisition of 57 stores from the German chain, TIP.

Opening of the Grudziadza Distribution Centre.

Opening of the Azambuja Fruit Warehouse.

New Visual Identity.

Opening of the Azambuja Fish Warehouse.

New Commercial Strategy.

Implementation of the Every Day Low Price policy, which represented a turnaround in the commercial strategy.

Biedronka is a SuperBrand

Achievement of the SuperBrands award, attributed for the first time to a retail chain in Poland.

Environmental and Food Safety Certification

of the Azambuja, Vila do Conde and Guardeiras Distribution Centres. Creation of the figure of the Customer Ombudsman.

Opening of the Kostrzyn Distribution Centre.

1^st “Bem-Estar” space opens in

Linda-a-Velha. Inauguration of the Vila Nova da Rainha Warehouse. Partnership with Daymon Worldwide, essential for developing Private Brand products.

Inauguration of the first pharmacy

in partnership with Associação Nacional de Farmácias (National Pharmacy Association - Portugal). Opening of the Wojnicz Distribution Centre.

1^st company in the world

to obtain certification of the Private Brand product development process. 1^st “Refeições no Sítio do Costume” restaurant opens in Linda-a-Velha.

1,000 STORES

New Visual Identity.

Pingo Doce/Feira Nova merger and integration of 77 Plus stores. Opening of the Non-Perishables Warehouse in Laúndos. Opening of the Alcochete Distribution Centre.

Acquisition of Plus Discount and integration of 193 stores into the Biedronka chain. Opening of the Mszczonów Distribution Centre.

Opening of the Skarbiemierz Distribution Centre. Store No. 1,500

Action giving 50% discount on all products, carried out on May 1 marks

a new strategy for immediate savings campaigns.

Sponsorship of the Polish National Football Team.

Opening of two new Distribution Centres in Ruda Slaska and Sieradz. Store No. 2,000

Launch of the Poupa Mais (Save More) card, in partnership with BP.

Implementation of a strong expansion plan which included two new Distribution Centres and 280 new stores.

1^st Edition of the Children's Literature Competition.

Inauguration of the Algoz Distribution Centre and implementation of a new logistics model. Store No. 385